I saw this in a super-long rant by Beatle which got shut down, but he had one point which I really agreed with and got me thinking. I hated Ash's reaction to the Kalos League Finals.
After 20 real life years, 48 gyms, 6 leagues to try and win the Pokémon League, Ash comes the closest he's ever been and loses to the last pokémon.
What is his reaction? He smiles. I don't even know if he felt sad at all.
First of all, not only is this OOC with Ash's competitiveness and passion to win, it's inhuman as well. No one comes this close to achieving their dream for 2 decades, and just smiles it off.
Secondly, I think it's kinda insulting. Like does he even care about winning the league anymore? Or does it not matter, as long as he has a good battle? I feel like his reaction almost strips away his passion and determination, his hunger to be the very best. It goes against the very reason he set out on this journey in the first place.
I do admit this is why I got so salty about the S&M poster, because it gave the impression like Ash, are you even trying to become a pokémon master or do you just want to play at the beach. (and I was wrong about S&M, it isn't all comedy.)