There's a missing entry under "Levelling Up", specifically under the section "Dotted around the main office of the Join Avenue, and the avenue itself are people who will ask you questions. These questions will then be set for when you appear in other people's games in other in order for some people to hunt for the particular store in question".
The entry is for this:
Text: I want to go to a shop run by a dynamic person.
Shop to send to: Shop with the clerk who matches those feelings
Popularity Points: 400