The problem seems to be Vince and Triple H. Apparently the writers of the show wanted Daniel Bryan to have a solid main event run with the title but Vince vetoed the idea and gave us Show instead because he looks the part. Even if they had the best writers it wouldn't matter because evidently Triple H and Vince know better then them and can just veto anything that isn't completely inside their box.
They give us their ideas of the next big star in the form of Axel, Ryback and Sheamus and then when guys like Bryan and Punk among others who are more popular and talented come along they refuse to go all in with them... (although they mostly did with Punk, he still usually plays second fiddle)
Most of what we got from the best promos and storylines from the last 3 years have all come from not Vince, Triple H or even the Creative team but the actual wrestlers themselves (the Rock vs Cena promos, Punk's Pipebomb, AJ's total divas rant, Mark Henry's Hall of Pain gimmick, etc) so it's especially sad and stupid how little say everyone has now...
I realize I could be talking out of my a** here, but when was the last time someone became a huge star after being hand picked by Vince, Triple H and Co.? I guess it doesn't matter when you have no competition, Superman and a slew of old part timers to fall back on.