I wholeheartedly agree with the OP. When I first started getting off in-game/my friends only battles, I was really frustrated that everyone was using the most blatant, obvious strategies. No super cool, incredibly thought out strategies were played, jsut the tried-and-true strategies. And I was a bit upset.
I listen to a Pokemon Podcast called
It's Super Effective and they're all about original (ish) strategies that aren't carbon copies off of Smogon, or SkarmBliss. They of course take those things into consideration, but in the end, they try to make less commonly used strategies/Pokemon work. And listening to them
really got me excited about battling online.
So you can imagine the disappointment I felt when I found out how linear most of these battles were. Not that I'm better than them, it's just. Nothing really creative. But I came to terms with it eventually, and while I still wish people were a bit more creative, I've come to accept that that's just how it is.
But I also agree with everyone else. Originality can be found in the lower tiers.
People play to win. And in order to survive in an environment where everyone is playing to win with whatever tools they can, you'd have to either follow them or come up with something so good that you were on the same level as them without following them.
I just wish that just because you bring in
one OU Pokemon didn't mean you had to battle
all OU. Cos then I'd totally be all for battling UU/RU/BL.
In any case, that's why I just go on the Random Match-Up. It's a lot more random, a lot less standard. Sure, there is an overabundance of the same Pokemon, but at least every now and then there's a little bit of originality.