I'm glad you brought up this topic, this is actually a field of interest of mine. I think the definition of ownership has changed with the availability of digital media.
If you purchase a video game, a song, a movie, a digital book, and use it on some sort of digital device, you actually do not own that piece of media. Essentially what you have engaged in is a licensing agreement (which is why you have to agree to a long *** "contract" when you purchase something digital) with the company, it is no longer physically yours, the company has allowed you access for a predetermined amount of time. Which is why even though you bought the Hunger Games off of iTunes, you cannot just send your friend a link to download the exact same file you did.
Growing up if you had a VHS tape, you could only play it on a VCR. But media is transferable now, so what you see companies do is limiting the way you can use this transferable media. It was also a lot harder and more expensive to create copies of media back then, and incredibly cheap to do so nowadays.
Companies have tried to encode their media with certain limiting factors, i.e. copyright blocks, limiting device compatibility, etc. etc.
NintendoCoke, you may see no issue with just ONE person downloading something, but that's where the Tragedy of the Commons happens.
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